THE INFORMATIC IMAGE IN THE CONTEXT OF THE RELATIONSHIP OF THE ART

Abstract

This text focuses on the dominant visual culture current policies, its relationship with the market
and the partnership of this relationship with art.
Information (visual) that indicates the actions of storing and disseminating information is a
traditional form of activity that all cultures frequently resort to through art, from the first ages to the
present. Because it is known that the functionality of the image is encountered even in cave painting
in the history of civilization and the first data are these paintings built with communicative concern.
Nevertheless, the real (purposeful) informatic image emerges in church murals in medieval
Christian Europe. These (communicative) images, which emerge as an activity of the dominant
system to convey itself, are informatic messages in terms of the meaning they are loaded.
Accordingly, the image is always communicative between culture, market, system and individual.
With this aspect, image is a type of information that enters the field of visual culture and turns into a
kind of communication opportunity and it is clear that this has a transdisciplinary feature.
As it can be understood, from the depths of civilization history to the present, visuality is a part of
the activity of directing/managing the masses. It is also obvious that these possibilities have
changed according to the visual culture instruments of the age. Like defined above, the individual
interacting with the system according to the needs of the age is under the control of cultural
relations networks. In this context, McLuhan pays attention in her text Medium is the Messages that
the social structure came under the control of the media in the 1960s. Today, it can be said that this
situation is beyond what the author claims and that the age of visual culture we live in has absorbed
all the components from art to design, from artist to designer, from individual to society, into the
system. Thus, a universe picture emerged in which almost all cultural productions turn into fictions
that are blessed/glorified in terms of being art and/or design; in this universe built in the possibility
of visual culture, visuality, which has a transdisciplinary character, has turned into a kind of
communication opportunity.