ANALYSIS OF VISUAL DATA ON SOCIAL MEDIA WITHIN THE SCOPE OF GDPR AND KVKK
DOI:
https://doi.org/10.5281/zenodo.20151843Keywords:
Visual Personal Data, Data Protection Awareness, Social Media Privacy, KVKK (Personal Data Protection Law), Protective Behaviors, Data SecurityAbstract
This study aims to analyze user awareness, legal knowledge levels, and protective behavior tendencies regarding the processing of visual personal data on social media platforms using a quantitative approach. With the acceleration of digitalization processes, the surge in the volume of visual data shared by individuals has transformed the protection of personal data into a critical issue of data security and rights. A 24-item Likert-type scale was utilized as the data collection instrument, and Exploratory Factor Analysis (EFA) was performed on the data obtained from 240 participants. The analysis results confirmed that the scale exhibits a three-dimensional structure. Research findings indicate that while participants' awareness levels regarding the protection of visual personal data are high, trust in legal regulations under the Law No. 6698 on the Protection of Personal Data (KVKK) and the data policies of social media platforms remains relatively low. Consequently, it is evaluated that enhancing individual awareness alone is insufficient within the data protection ecosystem; the enforcement effectiveness of KVKK legislation must be strengthened, and platforms should develop more transparent policies.
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